19 July, London, UK: The House of Q, a new pop-up experience by Aston Martin in partnership with Champagne Bollinger inside London’s prestigious Burlington Arcade, has been created to celebrate 60 years of Aston Martin’s long-running association with the 007 film franchise.

 

Champagne Bollinger first appeared on screen with the release of Moonraker in 1979, becoming the official Champagne for the famous British secret agent. The partnership has evolved over the years and is now a recognisable part of the legacy of both brands.

 

Visiting agents will discover a speakeasy Champagne Bollinger bar, serving the iconic PN cuvée, available by the glass and bottle. The bar area is adorned with technical drawings with sketches, diagrams and schematics from the archives of both Aston Martin and EON Productions. On display is a top-secret Q flight case, along with hints at a future Aston Martin model, for those able to uncover.

 

The House of Q by Aston Martin is accessed within what appears to be a magazine newsstand inside Burlington Arcade. V57, a special James Bond anniversary edition of Aston Martin’s luxury lifestyle magazine is available on site.

 

Victoria Carfantan, Director of Champagne Bollinger UK said: “Champagne Bollinger is delighted to be part of the celebration of the 60th anniversary of Goldfinger alongside Aston Martin. The Burlington Arcade is the perfect location to showcase both brand’s longstanding partnership with 007.”

 

Guests may also head upstairs to discover the Configurator Lab. This will provide the opportunity for customers to work with Aston Martin design experts to configure their perfect Aston Martin. The House of Q will host daily events, including design workshops hosted by the Aston Martin design and engineering teams.

 

The Bollinger Maison is delighted to return to the iconic Burlington Arcade to house the second Champagne Bollinger Bar, following the launch of No Time to Die in 2021.

The House of Q by Aston Martin opened to the public on Thursday 18th July and can be found at House 12-13, Burlington Arcade, 51 Piccadilly, London W1J 0QJ. It will remain in Burlington Arcade until Sunday 4th August.

 

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ABOUT CHAMPAGNE BOLLINGER:

Eminent, distinctive, and distinguished fine wines of Champagne since 1829. Guaranteed through the integrity of a resolutely independent family house in Aÿ and through the artisanal know-how of people dedicated to growing and blending excellence. Devotion extending beyond the wines to support a sustainable environment and integration with local communities.

 

ABOUT ASTON MARTIN LAGONDA:

Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

 

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, DBS, DBX and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is also developing alternatives to the internal combustion engine, with an ambition to create the world’s most thrilling and highly desirable electric performance cars, the first of which is targeted for launch in 2025.

 

Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.

 

Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

 

2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.

 

ABOUT EON:

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/ Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. For more information, visit 007.com & 007Store.com.

 

About Burlington Arcade:

Burlington Arcade opened on 20th March 1819 “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public.” Today it is recognised as one of London’s most iconic landmarks and provides a unique outdoor but covered retail experience within a historical 205-year-old property. Situated in the heart of Mayfair, the 196-yard arcade runs from Piccadilly through to Burlington Gardens, parallel to Bond Street, and is home to Luxury Accessories, Watch and Jewellery brands. The portfolio includes a mix of vintage and new, combining heritage luxury with emerging brands, that share a passion for craftsmanship.

 

Similarly iconic, the Beadles, originally recruited to safeguard the arcade and its customers, are the oldest and smallest police force in Britain. They welcome over four million visitors a year and continue to impose the rules laid down by the original Beadles, so whistling, running, riding a bicycle, or ‘behaving boisterously’ are forbidden. The two lucky people granted special permission to whistle are Sir Paul McCartney and Jayden, a schoolboy who was promised a license to whistle if he achieved a good school report. For more information, please visit: www.burlingtonarcade.com