Mentzendorff is delighted to announce the appointment of Christine Allen to the role of Director of Brand Management.

Christine has over 20 years’ experience in the drinks industry, starting her career within the Scotch Whisky world with spells at both Glenfiddich and Auchentoshan distilleries before switching to wine. She joined the wine trade in 2007 and has worked across buying, marketing, sales and brand management for various UK importers. She joins Mentzendorff from UK Fine Wine importer, Maison Marques et Domaines, where she held the role of Marketing Director, managing the team of Brand Managers and Portfolio as well as En Primeur and fine wine campaigns across the portfolio.

Mentzendorff Managing Director, Justin Liddle, says: “We are delighted to welcome Christine to join us here at Mentzendorff. We are already fortunate to have an incredibly strong team of Brand Managers and Christine is a highly experienced and dynamic individual who brings with her an incredible wealth of talent and expertise to lead this team. She has a strong commercial outlook, a great track record managing and developing brand teams and a passionate interest and knowledge of the market within which we operate.”

 Christine says: “I am incredibly excited to join Mentzendorff in this newly created role to spearhead development and realise the full potential of the team. The prestigious quality of the Mentzendorff portfolio is enviable, and I am looking forward to building on this and working together with Justin to reinforce Mentzendorff’s position as one of the leading agency houses in the UK.”