This summer, Provençal winemaker AIX Rosé is reaffirming the value of matching thoughtfully-curated music to great wine, announcing its collaboration with world-leading music curation company, Playlister. Together, they have crafted a series of dedicated Rosé All Day playlists launching on June 8th – National Rosé Day – designed to enhance the sensory experience of enjoying AIX Rosé, throughout the day and into the night.

Recognising the profound impact of music on ambiance and mood, AIX Rosé and Playlister have meticulously curated playlists tailored for four distinct moments: Serene Sunrise, Sunsational AIX, Sunset Groove and Midnight Melodies. Each playlist is thoughtfully composed to harmonise with the nuances of taste, atmosphere and social interaction, elevating the enjoyment of AIX Rosé to new heights.

Music has long been recognised as a key element in creating immersive and memorable experiences. From fine dining establishments to casual offerings, the integration of carefully-curated playlists has become indispensable in shaping the overall ambiance of a space and enhancing customer satisfaction. According to numerous studies, background music can increase sales in restaurants by up to nine percent, underscoring its significant influence on consumer behaviour and overall dining experience.

AIX and Playlister are inviting wine enthusiasts to embark on a multisensory journey, collaborating closely to provide imbibers with four distinct playlists to soundtrack an idyllic summer’s day.

The Sunsational AIX day time playlist spotlights bright and soulful sounds inspired by AIX’s vibrant flavour profile, ideal for accompanying beachside barbecues. As the sun begins to set, Playlister brings deeper tones and higher tempos to make people move, for a Sunset Groove selection; while Midnight Melodies creates a mellow end to the evening – setting the scene for one last drink with friends while savouring the memories of the day. Serene Sunrise will take in sunshine-drenched sounds to ease you into a new day – a soundtrack for stretching out beside the pool. These Rosé All Day playlists embody the perfect soundtrack for any time of day – seamlessly blending sounds to complement every sip and every moment.

“From sharing experiences with friends over great wine, music and food, to launching AIX, the sound that represents our wine and our ethos has been a point of particular interest,” says Victor Verhoef, marketing director of AIX. “Our collaboration with Playlister is an ode to the art of indulgence, where every sip of AIX Rosé is complemented by the perfect melodic accompaniment, enriching the moments shared with friends and loved ones.”

“We are thrilled to partner with AIX Rosé to enhance the appreciation of wine through the power of music,” says Playlister co-founder Ben Bridgewater. “Our collaboration underscores the transformative potential of curated playlists in enhancing the social and sensory experience, reinforcing the notion that music should not merely be an afterthought – but an essential ingredient in creating unforgettable moments.”

AIX Rosé and Playlister’s Rosé All Day playlists can be heard at their Spotify profiles, and seen across Instagram – with the Sunsational AIX playlist released on June 8th, National Rosé Day; followed by releases on June 15th, 22nd and 29th.

AIX Rosé Spotify