Celebration and conviviality make up the AIX DNA and, with that, inclusivity is extremely important to the brand. Active in their support of the global LGBTQIA+ community, Maison Saint Aix are ongoing partners to the Sydney Mardi Gras Film Festival, San Francisco Pride and Amsterdam Pride.

At Mentzendorff we are supporting and celebrating the community alongside AIX, and for the month of June all 75cl bottles we sell in the UK in the on and off trade will proudly display the Rainbow AIX logo in support of Pride 2025.

“AIX is a wine that we like to see in convivial settings where life is celebrated. It is also a brand which is celebrating the LGBTQIA+ community for who they are and what has been achieved in all these years; from Marriage Equality bills in Australia, and in other parts in the world, to fighting for LGBTQIA+ rights. At AIX we proudly affiliate ourselves with the community and are trying to be that inclusive brand.”

Jaap Sonnemans, Global Brand Ambassador Director, Maison Saint Aix

These limited-edition labels will be in stockists from June onwards with an RRP of £20 and will be available whilst stocks last.